Gundam has set an impressive new sales record in 2021


Bandai Namco has announced that Mobile Suit Gundam has surpassed 100 billion yen in annual sales for the first time in the franchise’s 40-year history.

mobile suit gundam It looks like it’s becoming more popular than ever as Bandai Namco announces record sales for the franchise.

As I mentioned before Business Animation MagazineOn May 11, the Japanese gaming and video game group announced that mobile suit gundam The franchise generated more than 101.7 billion yen (approximately $790 million) in sales during fiscal year 2021. This is the first time in the franchise’s more than 40-year history Gundam It has topped the 100 billion yen mark. According to the company’s financial statements, the mica chain now accounts for more than 10% of the company’s total sales. The company previously announced that sales of plastic Gundam models, also known as Gunpla, have been up since the start of the 2020 pandemic.

Bandai Namco will continue to bet heavily on the continued popularity of the Gundam franchise, as the company announced earlier this year that it was investing more than $130 million in creating Gundam metaverse. While the so-called ‘Web3’ platform has been criticized by many for its lack of purpose and has yet to find a wider audience, the Japanese gaming giant hopes the development of a virtual reality-based internet will help. Gundam Reach new audiences, as you plan a new broadcast Gundam Performances, concerts, and of course sale Gundam Models and other merchandise through the development platform.

2022 will probably be an even bigger year GundamThe series is preparing several major new releases: Kokoroz Doan IslandA long-running remake of one of the most popular episodes of the original anime series, is set to premiere in Japan this summer. The latest TV series of the series, Mobile Suit Gundam: The Witch of MercuryIt will also be released sometime this year. The new anime is set in the original continuity and will feature a solo female lead, the first in the series’ four-decade history. The company’s video games division will also be launched Gundam evolutionis a free-to-play team-based shooter that Bandai Namco hopes will replicate the success of games like Apex Legends And Note and watch.

mobile suit gundam It was created by writer and director Yoshiyuki Tomino and debuted in 1979. The sci-fi mecha series is widely considered one of the most influential anime of all time. many of Gundam The series can be streamed on the franchise’s official YouTube channel, while a selection of the most popular series, including the 2021 movie, are available Mobile Suit Gundam HathawayAvailable to stream on Netflix.

source: Business Animation Magazine

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