Report: Netflix to Add Low Cost Streaming Layer with Ads by Year’s End – News

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The service also plans to “eliminate” password sharing


New York times Tuesday’s newspaper reported that Netflix It may offer a low-cost, ad-supported subscription tier between October to December later this year, citing an internal company memo. In addition, the memo also mentioned that the service plans to “eliminate” password sharing between subscribers in the same time period.

Netflix CEO Reed Hastings first voiced considerations for the new ad-supported subscription class last month, saying: “Those that have followed Netflix I know I was against the complexity of ads and absolutely love the simplicity of signing up. But as much as I like that, I’m a huge fan of consumer choice. And letting consumers who want a lower price and tolerate advertising get what they want, which makes a lot of sense.”

Hastings’ statement followed NetflixAnnouncing a subscriber cut of nearly 200,000 in January-March — well below the company’s previous forecast of 2.5 million subscriber gains, and the service’s first drop in subscriptions in a decade.

Netflix It also announced earlier in March that it was testing a new payment model for users who want to share accounts between separate households.

The streaming service only recently implemented a price increase on subscription plans in the US and Canada earlier this year.

Meanwhile, animation streaming service Crunchy Roll It recently removed its free, long-term ad-supported program simulcast The option to watch at the beginning of the spring anime season in April, with only a few exceptions. (Some spring season titles are available for free, ad-supported viewing of their first three episodes a week after their premiere, and older titles are still available for free with ads.) The service previously allowed ad-supported free streaming of simulcast titles one week after the episode premiered.

Disney +another streaming service adding more anime titles, plans to roll out an ad-supported subscription tier in the US and Canada in late 2022, then roll it out overseas next year.

sources: New York times (John Copling, Nicole Sperling), Indiewire (Samantha Bergeson)


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